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With over 100 million Web sites on the Internet, it is more important than ever to achieve high rankings for visibility. While reputable SEO companies use ethical SEO practices, there are others who will try to trick the engines into high rankings by using questionable techniques. (skip to "Don't Risk Your Rankings With Unethical SEO" by Susan Esparaza)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.