While small businesses often hold an advantage over big business in terms of how quickly they can react to new online trends, there's no denying the fact that big business holds the advantage when it comes to the time and money to pull off ground-breaking ideas. That's why Matt McGee suggests that small business look to big players, players like Amazon.com to gather up idea for improving their own site's search marketing strategies.

Matt's list goes on, but you'll have to visit his blog to get all of it.

The point that he makes is that small businesses need to look at success stories like Amazon and ask themselves questions like "Can we do some of this, too? and What can we learn from them?"

He's right. There's nothing wrong with being a "Johnny come lately" if you manage to do it well and if it improves your bottom line.