Jennifer Laycock

Jennifer Laycock

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There is no denying the power of link text when it comes to search engine optimization. Whether it's your internal link structure, your outgoing links or your incoming links, the anchor text that gets used can have a strong impact on your search engine rankings. That's why if you are new to search engine optimization and you can fit just ONE thing on to your "linking to do" list this week, it should be banning the text "click here" from your web site. (skip to "SEO Basics: "Click Here" is Evil by Jennifer Laycock)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.