The New SEO Myths Debunked

Look around online for a few minutes and you can find a million and one articles and blog posts debunking the old-school search engine optimization myths of search engine submission, meta tags and invisible text. Where it gets a little more difficult is when you start looking at some of the newer "myths" of the industry. Not being one to shy away from a challenge, Shari Thurow tackles three such SEO myths in her ClickZ column this week. If you're one of the ones still trying to sort out fact from fiction, Shari's column is a must read.

She starts off with "get spidered more often and you'll rank better" and does a nice job of explaining why this isn't a clear cut cause and effect relationship. She then moves on to the issue of graphical text verses CSS text and finishes up with my personal favorite...the myth of Web 2.0 sites.

If you've had anyone try to sell you any of these three lines, make sure you take the time to read over Shari's post and to give some thought to what she says. Then remind yourself that just because A and B both happened doesn't mean A caused B. Sometimes it simply means that A and B both happened.