What’s the Best Use of Keyphrases?

June 8, 2007 Comments

Jennifer Laycock

Jennifer Laycock

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There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn't matter — that as long as all the individual words within the phrase are used, your copy will do its job. (skip to "What’s the Best Use of Keyphrases?" by Karon Thackston)
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Search Engine Guide > Jennifer Laycock > What’s the Best Use of Keyphrases?

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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