Does Your Site Advertising Engage Your Customers?

Have you ever had a conversation with someone that finished your sentences incorrectly every time? How about with the person that you just *know* is thinking about what they'll say next rather than what you are saying now? Doesn't impress you much, does it? Well what do you think happens when you, as a business, do that to your potential customers?

I swear to you, I have spoken with potential clients that were just like this. They were convinced that they knew exactly what their customers wanted. The problem?

They were targeting the wrong keywords
They were blogging about the wrong topics
They were advertising on the wrong sites
They were making the wrong offers

They were so focused on what made THEM happy...they forgot about the people that were actually going to buy from them.

Does your search engine optimization speak to your customer in their language? Does your paid search campaign appeal to your buyer? Does your blog inspire dialogue with your consumers rather than simply speaking at them?

What can you do next week that will make sure you aren't the dork in the black shirt?

(Hat tip: Big Marketing for small business.)