Jennifer Laycock

Jennifer Laycock

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A couple years ago, a client was launching a new product -- but they weren't the only company doing so. One of their main competitors was launching the same product, sourced from the same manufacturer. The product didn't have much search history. It also didn't have much competition for the relevant keywords. (skip to "Make Your PDFs SEO-Friendly" by Matt McGee)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.