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It's not every day I come across a business need that shies away from generating conversions, making money or being found in search engines. But, it happens. Don't just let your web site sit on the Web taking up space. It can surprise you with many rewards, if you just unbind the noose around its neck. (skip to "I've Come to Your Web Site To Do Nothing" by Kim Krause Berg)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.