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While I know that most readers are just itching for me to get to the "good stuff" known as marketing, the first few articles in this series are going to focus on the creation of the business with some explanation of why we've set things up the way we have.Just as you can't optimize a web site that lacks a search engine friendly design, you can't successfully market a bad idea. (skip to "Hide and Speak: Stumbling Into Opportunity" by Jennifer Laycock)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.