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Judging from the discussion that takes place at many Webmaster / marketing forums and mailing lists, you'd be excused if you thought Google was the only search engine on the web. But if you're in the "Google is all that matters" camp, I think you're making a potentially dangerous mistake. (skip to "Diversity: Good in Life, Good in Search Marketing" by Matt McGee)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.