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A key concept to social marketing is that it is not designed to immediately provide business but instead it provides the visibility your brand needs to ultimately convert fans into buyers. (skip to "Do it Yourself Social Media Marketing - A StepForth Whitepaper" by Ross Dunn)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.