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The term siloing originated as a way to identify the concept of grouping related information into distinct sections within a Web site. Much like the chapters in a book, a silo represents a group of themed or subject-specific content on your site. (skip to "Building a Web Site Theme With Silos Part 1 of 3 by Bradley Leese)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.