July 9, 2007 Comments
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Just last week I mentioned the frustration many B2B companies have with social media and viral marketing. Apart from having excellent customer service or rock bottom prices, it can be hard to inspire enough passion in B2B customers to get them to spread the word. Then I stumbled across one of the best B2B (ok, it's also B2C) viral videos I've ever seen.
I won't tell you what it's for until you've watched it. (Or ignored me and skipped over to the next section of text.) It starts slow, but it's only 2 minutes out of your life, so watch it and wait for the brilliance.
Who says things like sustainable energy can't be made amusing?
I'll repeat my standard refrain.
It may be harder to do if you are in the B2B realm, but if you've got a creative spark (or the money to hire someone with a creative spark) you CAN pull it off.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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