Jennifer Laycock

Jennifer Laycock

Articles



Over the last couple of years there have been a number of companies that have sprung up across the web offering to generate leads for your business. These companies promise to drive leads to your business either for a fixed monthly fee, on a performance basis, or through a mix of the two. Typically these companies have relationships with various sites and channels across the web that deal with listings for specific vertical markets. (skip to "Using Lead Generation services" by Simon Heseltine)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.