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On a personal level, having a damaged reputation can mean being a part of the "in-crowd" or being a loner. For businesses a damaged or negative reputation can mean millions of dollars. The importance of reputation management cannot be emphasized enough. (skip to "Why is Online Reputation Management Important?" by Jody Nimetz)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.