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One of the biggest challenges of finding yourself with an unintentionally successful blog is trying to figure out how to move it to its own domain without destroying the traffic and rankings you've built up. (This is one reason why you should always launch a blog on your own domain instead of on a free service...you never know when a blog will take off.) If you've found yourself facing the daunting task of moving your blog to a new domain name, you need to read Jordan McCollum's article on the topic.

One of the biggest challenges of finding yourself with an unintentionally successful blog is trying to figure out how to move it to its own domain without destroying the traffic and rankings you've built up. (This is one reason why you should always launch a blog on your own domain instead of on a free service...you never know when a blog will take off.) If you've found yourself facing the daunting task of moving your blog to a new domain name, you need to read Jordan McCollum's article on the topic.

Written as part of Wendy Piersall's eMom's Group Research Project, Jordan's article offers up tons of advice and input moving your blog from one domain to another.

From helping you decide if you should move to preparing for the move, to setting up redirections and on to helping the engines pick up your new URLs, Jordan's article is a must read for anyone considering shifting their blog to a new domain.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.