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I've written in the past about the need for political candidates to make better use of search engine optimization and paid search campaigns if they want to get their message to the masses. While things are improving this time around in terms of organic and paid search, a study released by Marketing Pilgrim shows that most candidates still need to do some online reputation management.
The study was carried out in June 2007 and involved examining the first twenty search results for each candidate’s name to determine the number of pages with positive, negative or neutral sentiment.
According to Marketing Pilgrim's Andy Beal, most candidates are battling a fair amount of negative listings when you conduct a search for their names on Google or Yahoo. I don't suppose that should come as a surprise to anyone, since politics tends to get a little heated and since politicians aren't exactly known for their universal appeal.
Fifteen of the eighteen declared 2008 presidential candidates have negative search engine listings associated with their name, with both Republicans and Democrats achieving less than 50% positive sentiment, according to new research from Marketing Pilgrim, an internet marketing blog and consultancy.
That makes me wonder how many political campaign strategists are up on their search marketing and online reputation management. After all, a strong presence on some social media sites like Flickr and YouTube, combined with entries at Wikipedia and some other social media strategy could go a long way toward helping secure positive, or at least neutral search listings.
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