Jennifer Laycock

Jennifer Laycock

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There's a lot of talk about blogs being wonderful marketing tools lately. In fact, many big businesses are quickly working on plans to launch their own corporate blogs to serve as communication channels for their customers. When it comes to corporate blogging, some companies have stumbled, some have soared and others are facing serious start-up challenges. Case in point? GlaxoSmithKline's new blog for over-the-counter diet drug, Alli. (skip to "Corporate Blogging - Alli "Oops?"" by Jennifer Laycock)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.