Search Engine Guide Archives

Corporate Blogging - Alli "Oops?"

July 16, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



There's a lot of talk about blogs being wonderful marketing tools lately. In fact, many big businesses are quickly working on plans to launch their own corporate blogs to serve as communication channels for their customers. When it comes to corporate blogging, some companies have stumbled, some have soared and others are facing serious start-up challenges. Case in point? GlaxoSmithKline's new blog for over-the-counter diet drug, Alli. (skip to "Corporate Blogging - Alli "Oops?"" by Jennifer Laycock)



Related Entries
Subscribe

RSS Updates

Twitter Updates

Weekly Newsletter


About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > Corporate Blogging - Alli "Oops?"

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide

Search marketing information for small business owners.

Small Business Brief

Fetching the best small business news.

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge.

Small Business Marketing Unleashed Conference

A different kind of small business marketing conference.

Small Business Resources

The directory of the best small business sites and tools.

Small Business Answers

Home of our network.

Copyright © 1998 - 2009 K. Clough, Inc. All Rights Reserved. Privacy