July 24, 2007 Comments
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One of the challenges of small businesses and start-up entrepreneurs is finding a way to create a strong personal brand while still getting your work done and your personal life taken care of. This challenge can be especially strong when you're talking about a work at home parent. Much like link building and site optimization, personal brand building requires you to seek out opportunities and to both build and work through relationships.
Jordan McCollum understands this. She's also willing to help you understand how to do it and lays things out pretty clearly in an interview with Christine at Create Business Growth. While the interview may be about building a personal brand, if you pay attention, you'll find more than one idea that you can use to build your business brand as well.
Jordan offers up the following advice about guest posting as a way to build up your brand (and to gain links back to your own sites.)
Key Point: Take opportunities when they arise to post on other blogs. You never know where those opportunities may take you.
The reason Jordan was a finalist was because her post received 3 more unique visits than the next highest visited post that week. The reason hers received more visits than the others is that Jordan actively promoted her post by sending the link to prominent SEOs.
Key Point: If you want to stand out when you're guest posting for another blog, drive some traffic to your link. The blog's author will certainly see which posts are driving traffic and generating comments.
Right now you may be thinking – wow, I need to do some guest posting. You don't have to wait for a contest; you can sell your ability to guest post any time. However, as someone behind the scenes of one of the most trafficked SEO blogs online that receives requests for links and guest posts, Jordan says there are some right ways and some wrong ways to go about requesting a guest posting opportunity.
Jordan's interview goes on to offer some excellent advice about how to pitch for a guest blogging spot. It's a worthwhile read if you're looking for a new way to expand your brand.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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