Loren Baker serves up some tasty tidbits of advice today from Matt Cutt's talk at the Wordpress Wordcamp this past weekend. You can also find coverage of Matt's session at CNET News, The WordCamp Report and Climb to the Stars.

Loren shares:

  • Matt recommends the SEO Title Plugin to swap the name of the blog title with the name of the post titles.
  • Use Alt attributes while blogging and with photos.
  • Google does not care about the number of slashes in a URL (blog/title/date/#)…. [but Yahoo does]
  • File extensions in the URL won’t affect rankings (.php, .html, .htm, .asp, .aspx, .jsp), just don’t use .exe
  • Underscores in URLs are now (or at least very soon to be) treated as word separators by Google. Beforehand,
  • underscores and hyphens were not counted as such.
  • If you want to get into Google News, secure multiple authors





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.