While there's no denying the power of the long tail when it comes to search traffic, the fact remains that a site can really only be properly optimized for a couple of phrases per page. For a small business with an equally small web site, it can be frustrating to feel the limitations of how many phrases they can realistically target. While an obvious (and important) solution is to add more content, Bill Slawski offers up another solution. Optimize those overlooked pages.
How hard are your everyday pages working for you? How well are they acting as evangelists for what you have to offer?
While there's been a recent reminder that well written directions can help draw some traffic for local search terms, Bill points out the need to focus on each of these pages as a chance to rank organically.
Compare for instance, a contact page where you're told, "Please use the form below to contact us," with the following: There's more substance to the page in the second version, and more of a chance of ranking for some keyword phrases related to the business that can be placed within the content of the page.
Jones Virginia Ham Emporium is a family run business, entering its fourth generation of offering fine quality Virginia baked hams. The secret to our success is our belief that the customer is always right, from the quality of our customer service, to the speed of our shipping, to the taste of our Virginia baked hams. We'd love to hear from you. Please use the form below to get in touch, and let us know what you are thinking. We'd really like to hear from you.
There's more substance to the page in the second version, and more of a chance of ranking for some keyword phrases related to the business that can be placed within the content of the page.
Everyday pages don't have to be boring. Try kicking up your content and you may find that both your customers and the search engines reward you for it.
Copyright © 1998 - 2013 K. Clough, Inc. All Rights Reserved. Privacy