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SEO in 2007 means dealing with a number of organizational challenges. Overcoming these challenges will help your organization's online presence and in turn will have a positive impact on lead generation for your business. In the end, an effective SEO campaign can be so rewarding that it in fact pays for itself and then some… (skip to "The Strength of Weak Ties and Search" by Gord Hotchkiss)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.