August 6, 2007 Comments
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Somehow, I missed a post last week by Debra Mastaler that outlines some ideas on scoring links from major newspapers. A newspaper link can deliver a nice one-two punch of traffic and search books, offering a nice boost to small businesses looking to increase their visibility online. The good news is that you can get these links without robbing a bank while wearing a shirt with your URL to ensure good coverage. The bad news is...you'll have to work for them.
A couple of her tips and ideas...
The Washington Post
The City Guide offers local businesses the opportunity to add a listing. Links in both the blog directory and the City Guide are clean, all the pages checked were listed in both Yahoo and Google.
The New York Times
Offers a detailed media kit that explains the hows and why of advertising on their sites. Very helpful in figuring out which pages have high traffic counts.
Get the rest of her tips and some suggestions on utilizing USA Today at The Link Spiel.
(Hat tip to Matt McGee)
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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