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Generally speaking, the more optimized content you have on your site targeting a specific keyword, the more likely it is that you will be viewed as relevant by the search engines for that keyword. Similarly, the more inbound links you have going into your site, the more likely it is that your site will rank well. (skip to "Competitive SEO Evaluations: Individual Keyword Phrase Analysis" by Fernando Chavez)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.