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The purpose of my writing this article is to attempt to show others the value of what we´ve accomplished and hopefully encourage like-minded SEM´s in other communities to form their own local organizations. Dallas / Fort Worth, New York, and New England are the only regions that I know about that seem to be doing what we´re doing in Portland. (skip to "Danny Sullivan & The Formation of a Local SEM Organization" by Todd Mintz)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.