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You may think you know everything there is to know about your brand, but what if you don't? What if there's another company or product out there with the same name? What if there is a company with a product that has the same name? If you have a trademark on your name, you'll most likely want to take steps to remedy this. If not, you may want to find out who may take steps against you. (skip to "Using Google Trends to Research your Brand" by Simon Heseltine)
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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.