The Internet has been overtaken by pastels, Web sites are designed using advanced Ajax techniques, navigation is never consistent, and drop down menus are making it harder to navigate a Web site without the use of a mouse. The Internet may be a lot more appealing visually, but it is harder to navigate, especially for Internet users classified as disabled. (skip to "Search Engine Optimisation-friendly Design in a Web 2.0 World" by Lisa Barone)





About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.