Jennifer Laycock

Jennifer Laycock

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It seems like every time I head to a Search Engine Strategies event, I run into more and more Buckeyes. Fellow Ohioans Matt Bailey, Laura Thieme, Jeffery Rohrs, Chris Caputo, and as of this week Chris Boggs are only a few of the brilliant search marketers representing my home state at these shows. So when Sage Lewis of SageRock asked if I'd do a video interview with him on the floor of Search Engine Strategies San Jose, I had to say yes.

Sage and I talked about the conference, and the maturation of social media marketing while competing to see who could do a more animated job of speaking with our hands.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.