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WebProNews has published the video interview I did with Abby Prince during last week's Search Engine Strategies conference in San Jose. Abby and I discussed creative ways that businesses can develop new site content, the best way to build a viral strategy and how conference attendees were reacting to the overwhelming information from the show.

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Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.