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When Social Media Attacks the Wrong Person

August 31, 2007 Comments

Jennifer Laycock

Jennifer Laycock

Articles



by Jennifer Laycock - It's no secret that the pack mentality that often powers social media success can also turn into an angry mob complete with virtual pitchforks at the drop of a hat. That's great when the mob is helping to bring social injustice to light, but it's a nightmare when the mob attacks the victim. Unfortunately, the murky waters of Internet gossip and the fuzzy ethics that seem to rule online behavior can make it difficult to know who the victim actually is. Link to Article



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About the Author

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

Search Engine Guide > Jennifer Laycock > When Social Media Attacks the Wrong Person

Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.

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