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Search Engine News
11 December 2002
This page is usually updated by 3PM CST.
Search Engine Marketing News
Dale Goetsch at Search Engine Guide 2002-12-11
LookSmart Australia Launches Affiliate Program
High Search Engine Ranking 2002-12-11
LookSmart Australia has partnered with CyberAffiliates to provide an affiliate program for resellers of their new Smart Listings revamped directory inclusion product.
Outsourcing Search Engine Optimization
Choosing a firm to do search engine optimization needn't be confusing or frustrating if you start by creating a request for proposal that focuses on your own specific needs.
Search Engine Optimization Support Forums 2002-12-11
It's been known for ages that text around a link is taken into account when calculating a pages relevancy score (how related it is to the query), what hasn't been known is what format is most easily understandable. Now we have an indication.
Branding Metrics for Search Engine Marketing?
We need easily measurable data that correlate with branding metrics to make necessary, ongoing adjustments in search engine campaigns. I propose a new metric, based on a behavior mapping strategy, called the Branding Effectiveness Index, or BEI.
How to write keyword-rich web pages
As you probably know, link popularity is a very important factor if you want to have a high ranking on search engines. However, it's not the only factor that determines your ranking.
Search Engine Tools & Technology News
Google debuts reputation, slideshow experiments
The Register 2002-12-11
Two new toys from Google's "technology playground" make their debut today, the first new experiments since Google Labs opened their doors in May.
Feds Launch Science.gov
Free portal provides access to material from 14 scientific and technical information organizations.
Human or Computer? Take This Test
The New York Times 2002-12-11
As chief scientist of the Internet portal Yahoo, Dr. Udi Manber had a profound problem: how to differentiate human intelligence from that of a machine.
Internet to be more user-friendly
Australian Broadcasting Corporation 2002-12-11
The metadata standard encourages consistency in the way keywords and web pages are constructed to ensure information can be found without thousands of irrelevant listings.
Search Engine Industry News
U.S. Attorney Announces First On-Line Search for Fugitives with Terra Lycos
Yahoo! Finance 2002-12-11
Terra Lycos has created a series of virtual Wanted Posters that will be strategically positioned on its network sites providing fugitive investigators global reach in their search.
Search engine? Try a search person
The search engine site AskJeeves has introduced a new concierge service that involves a team of real people doing all the searching for you. Called Jeeves Concierge, the new service, currently available in the U.K., has no cost per service booked; instead, an annual subscription is charged of £299 (US$470).
Time to pick off some sitting ducks
FindWhat.com, thanks to increased click-throughs on Internet ads, will earn more than 50 cents a share on sales of $40-plus million this year.
Espotting launches in Scandinavia
Espotting Scandinavia covers three territories: Sweden and Denmark, which hard launch today, and Norway, which will launch in Q1 2003.
Yahoo! Lays Off Broadcast Services Workers
Yahoo! News 2002-12-10
Yahoo! Inc. said Tuesday it has laid off an unspecified number of workers in its broadcasting services division as part of the company's financial makeover.
Search Engine Discussion Threads of the Day
IP based domain names VS. virtual hosting accounts
"Is there a difference to the SE's between a site that is hosted on a web server with its owned assigned IP address, and one that may be on a host running a virtual hosting situation (where there may be many domain names associated with a single IP address)?"
Worth A Look
Yahoo!: Difficult decisions regarding our business
Search Engine Industry Jobs
LookSmart: Sr. Software Engineer/Researcher
The R&D team is looking for a highly motivated and experienced software engineer and researcher to join us. We are looking for talented people with innovative ideas, as well as excellent design and implementation skills.
Upcoming Search Engine Conferences & Workshops
Search Engine Workshops
13-16 January 2003
Santa Barbara, California
4-day workshop as part of a 6-month mentoring program
Search Engine Strategies Boston
4-6 March 2003
The Boston Park Plaza - Boston, MA
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