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Tell Your Friends About This Site   Search Engine News Daily Newsletter 11 March 2003   This page is usually updated by 3PM CST.   Search Engine Marketing News Sitemaps and Hypertext Links: "Food" for Search Engine Robots By Daria Goetsch 2003-03-11 Sitemaps and hypertext links are 'food' for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages. Avoiding Risky Tactics - A Long Term Approach to Search Engine Marketing By Scott Buresh 2003-03-11 The beauty of the content-driven approach is that there is no risk, and what works well today will almost certainly work well in the future. On the other hand, many of the current techniques employed to manipulate rank are likely to become just as obsolete as hidden text is today. Search Engines' Influence on Shopping eMarketer 2003-03-11 DoubleClick reports that in December 2002, 41% of US consumers reached a site they used to research a purchase by using a search engine. WebSideStory estimates that 35.6% of Net users arrived at their desired sites last month by using search engines. Building Google Traffic: Memeword Marketing Microdoc News 2003-03-11 Keyword marketing is quite simple in theory but tough and competitive to actually master. The idea is to be one of the top sites in search results when the most asked for words are entered as queries in a search engine.   Search Engine Tools & Technology News Visualizing Google SearchDay 2003-03-11 A company specializing in uncovering criminal connections and terrorist networks has released a visualization tool that reveals hidden relationships in Google search results.   Search Engine Industry News Forget Ad Sales - Sell Search! SitePoint.com 2003-03-11 This article will help you fully understand why a distribution relationship with a pay-per-click search engine is often the most effective way to monetize your Website traffic. Yahoo! Mail Unveils New Version of SpamGuard Yahoo! Finance 2003-03-11 The new version of SpamGuard significantly reduces the amount of spam delivered to users inboxes and, in preliminary tests, resulted in user reports of spam declining by as much as 40 percent. Disney open to Infoseek sale News.com 2003-03-11 The head of Walt Disney's Internet unit said the company has been in discussions to sell the Web search technology it acquired in two boom-era deals valued at more than $2 billion. Disney Shops Its Infoseek Search Assets InternetNews.com 2003-03-11 The media conglomerate has been approached by more than one sector player, Larry Shapiro, executive vice president of operations and business for Disney's Internet arm, told Reuters new service. InfoSpace sues fired chief exec The Seattle Times 2003-03-11 Three months after InfoSpace ousted Naveen Jain as chief executive officer, the company is suing both Jain and former engineer Kevin Marcus for violating contractual agreements.   Search Engine Discussion Threads of the Day CitySearch to start new Search Engine Webmaster World Forums "If there is an advantage to CitySearch, it is that the user types in his/her ZIP code prior to doing the search, so the results can be naturally localized. If I go to CitySearch and type 'Plumber', I'll get one in my local area. That's what's missing on the regular SEs."   From The Archives... Which Way For Infoseek? Search Engine Watch 1997-07-02 A look at how changes inside Infoseek's management highlight decisions the entire search engine industry has had to make: consumers vs. technology.   Worth A Look African American Business Directory AfricanAmericanBusinessDirectory.com Comprehensive directory of African American owned businesses and professional resources.   Search Engine Industry Jobs Yahoo!: Public Relations Manager - Consumer Services HotJobs.com We are currently looking for an experienced PR manager to join the corporate communications team to build and execute PR campaigns designed to garner consumer media coverage for the company's access and premium services initiatives.   Upcoming Search Engine Conferences & Workshops Search Engine Strategies Sydney 26-27 March 2003 Dockside, Cockle Bay - Sydney, Australia Search Engine Workshops 5-9 April 2003 Denver, Colorado Beginning and Advanced Workshops Available Best Practices and Future Visions for Search User Interfaces 6 April 2003 Broward Convention Center - Fort Lauderdale, Florida Infonortics Search Engine Meeting 7-8 April 2003 Hilton Boston Logan Airport - Boston, Massachusetts PubConference IV 26 April 2003 Wyndham Tremont - Boston, Massachusetts Jill Whalen's Search Engine Marketing 1/2 Day Seminar 16 May 2003 Sheraton Colony Square Hotel - Atlanta, Georgia Link To This Page If you would like to link to this page, simply copy the code in the box below and paste it on your web page. <a href="http://www.searchengineguide.com/searchenginenews.html">Search Engine News</a> - Search engine news updated daily. 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