Daily Search Engine News 27 October 2003

Site Won't Stay Put in Rankings
Source: Search Engine Guide 2003-10-27
This is what drives many people crazy with SEO. They want to understand exactly why their page is at a certain spot in the results, but since it's fluid, there's no way to be exactly sure. All we can do is understand and implement the fundamental things that will give our pages the best chance of showing up high in the rankings for our targeted keyword phrases. The rest is up to the search engines.

Why A SEM RFP Is A Mistake: Part I
Source: ClickZ 2003-10-27
RFPs won't help most companies select the best SEM vendor. There's a better way.

Understanding Meta Search Engines
Source: About Web Search 2003-10-27
Meta-search engines remain a mystery to all but the most serious of searchers, but they can be a powerful tool when it comes to looking for information online. Find out what they are, how they work, and why you might want to use one in the latest Search 101 article.

Amazon Debuts New Book Search Tool
Source: SearchDay 2003-10-27
'Search Inside the Book' allows you to search the full-text of more than 33 million pages from over 120,000 printed books.

Mooter takes bold leap into cyberspace
Source: The Age 2003-10-27
Liesl Capper may be one of the bravest businesswomen in Australia. As chief executive of MooterSearch she has just launched a new internet search engine, plunging into what is, potentially, one of the bloodiest battlefields in cyberspace.

Ask Jeeves shares fall after Barron's report
Source: Yahoo! Finance 2003-10-27
Shares of Ask Jeeves Inc. fell 5 percent after a weekend report in Barron's said the Web search provider's stock, which has risen around 660 percent this year, may be overvalued.

Yahoo!: A Ghoulish Trick
Source: Fool.com 2003-10-27
Does the company justify, and can it continue to justify, its current share price? From my perspective, it seems doubtful.

Google: the challenges of the proposed IPO
Source: it-analysis.com 2003-10-27
Two other challenges are likely to dominate the news surrounding the proposed IPO. The first is consideration of an on-line offering method of sale. The second is the perception that Google occupies a near monopoly position in the world of internet search engines.

Google aims to stay at the top
Source: usnews.com 2003-10-24
Google aims to stay No. 1 in search engines as big-bucks competitors circle around.
(Submitted by: Andy Beal)

Handbag maker Vuitton sues Google
Source: CNN 2003-10-24
Louis Vuitton SA is suing Google and its French subsidiary for trademark infringement in the wake of a landmark ruling that could force the popular Internet search engine to change the way it sells advertising.

Business Incubators

Management Secrets of the Best-Run Tech Company

GoGuides is now Skaffe.com
Best Practices Forums
"What there has been is a domain name change when the domain name was pointed away from the server by its registered owner. The data never moved. The site is now called 'Skaffe.com - The International Directory' and is geared towards the international community. A Spanish language section is in progress and other languages will eventually be added, too."

Can You Achieve Inbound Link PR With Affiliate Codes?
JimWorld
"The reason why I ask is I'm soon to start my own affiliate program but I also want to be sure that my site has high PR and does well in free listings."

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Altavista spins chic image over geek
Red Herring 1999-10-26
Are they too late? That's the question on everyone's minds as Altavista , the granddaddy of search engines, relaunched itself Monday.

skaffe.com - The International Directory
skaffe.com
A new (old?) directory.