Daily Search Engine News 2004 January 14

Search Engine Wars - Innovate To Survive in 2004
Source: Search Engine Guide 2004-01-14
The message is clear: you can't rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.

The Keywords That Sell
Source: Search Engine Guide 2004-01-14
People are visiting your site, but they aren't converting. A common reason for this type of occurrence is that one important consideration is often overlooked in keyword selection - the sales cycle.

Day of Reckoning in Search Engine Advertising
Source: SearchDay 2004-01-14
Overture's announcement that it plans to separate contextual advertising from regular search results has garnered kudos from the search engine marketing community. Will Google follow suit?

2004; the year of Yahootomi!
Source: netimperative 2004-01-14
It may be a very subtle and seamless kind of transition for the average surfer. But for search marketers - it'll be about as subtle as a smack over the back of the head with a shovel if you're not expecting it.

The Graphical Search Divide
Source: InternetNews.com 2004-01-14
One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results? Would doing so increase the branding effectiveness of search marketing?

On the economy of Web links
Source: First Monday 2004-01-14
In the modern Web economy, hyperlinks have already attained monetary value as incoming links to a Web site can increase its visibility on major search engines. Thus links can be viewed as investment instruments that can be the subject of an exchange process. In this study we build a simple model performed by rational agents, whereby links can be bought and sold. Through simulation we achieve consistent economic behaviour of the artificial Web community and provide analysis of its micro– and macro–level parameters. In our simulations we take the link economy to its extreme, where a significant number of links are exchanged, concluding that it will lead to a winner take all situation.

Yahoo meets estimates; revenue soars
Source: News.com 2004-01-14
Yahoo on Wednesday reported fourth-quarter earnings that met Wall Street expectations, marking the first quarter that included results from its $1.6 billion acquisition of Overture Services.

Yahoo in Asian Auction Matchup with SINA
Source: InternetNews.com 2004-01-14
Targeting China's blossoming online auction market, U.S. Internet and portal powerhouse Yahoo is joining with Chinese Web portal SINA.com to jointly launch a new web-based auction service.

Yahoo! sells back stake in Zed portal
Source: RCR Wireless News 2004-01-14
Yahoo! dropped its stake in TeliaSonera’s Zed wireless data portal, but said it will continue to offer co-branded services with Zed across Europe.

Yahoo accounting change in earnings spotlight
Source: News.com 2004-01-13
In a break from standard accounting practices, the company lobbies analysts to consider excluding from its revenue the costs of acquiring search traffic from portal partners such as MSN.

There's a Gaggle Chasing Google
Source: Wired 2004-01-14
"Any loss of distribution or audience share will hurt Google and cause the company to react to reassure investors, something it needn't bother with right now," said Sullivan. "They may also be forced to make more money off search products in ways they don't currently do, such as paid inclusion."

Google your odds of success
Source: AlwaysOn 2004-01-14
Let's review all the things that must fall into place before you will make more money in a possible Google IPO than by investing instead in the Vanguard S&P 500 Index fund.

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Yahoo Changing..So Is 299 Annual Still worth it?
Jim World
"Personally, I feel this way about being Yahoo!'s Directory: If you're competitors are there, then you should be there. If you think that being listed in Yahoo!'s Directory is some 'magic pill' that will skyrocket you to the top of the rankings on Google (or any other search engine for that matter) then you're mistaken."

Lasvanska Dolina
lasvanskadolina.com
Serbo-Croatian portal.