Daily Search Engine News 2004 February 02

SEM - Research Measures Success
Source: Search Engine Guide 2004-02-02
Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: you need to apply yourself by researching in order to understand your competition and target audience. Your visitors need to relate to you and understand your message and what you want them to do.

Traditional Search Engine Optimization VS. Pay Per Click
Source: Search Engine Guide 2004-02-02
With the current rise of pay per click advertising services such as Overture, Google AdWords and many others, professional search engine optimization companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top."

Titles and Search Engine Marketing
Source: ClickZ 2004-02-02
'Title' has many different meanings in the SEM industry. Make sure you and your SEM firm are speaking the same language when marketing your site.

The year of Yahootomi: part 2
Source: netimperative 2004-02-02
Both this column and Part 1 of this article, should help to give a general overview of where you should focus the best part of your "organic based" strategy. There are the major PPC services which spread across networks such as Overture, Google AdWords and eSpotting as well, which also require careful media buying appraisal to fit tactically into your overall strategy.

Search Engine Milestones for January 2004
Source: SearchDay 2004-02-02
Notable news and announcements from the web search world during the past month.

Giga Bits Introduced
Source: gigablast.com 2004-02-02
Gigablast now generates related concepts for your query.

Ten Things Google Needs To Fix
Source: pandia.com 2004-02-02
What does Google need to fix in order to ensure its search engine dominance?

Google for a grade: UW class to study popular search engine
Source: The Seattle Times 2004-02-02
A university professor is teaching a class on Google. This class — taught by University of Washington Information School professor Joe Janes — isn't a simple class on Web searching that one might find at a library or a community college. This is a graduate-level course (albeit only one credit) that explores Google as a cultural phenomenon, Google the business, the technology behind Google — and "Google the Ravager of Worlds."

Can Google Go Dutch?
Source: InternetNews.com 2004-02-02
The search engine upstart found success providing a free and open marketplace for search advertising. Should it provide the same open access to its initial public offering?

The coming search wars
Source: News.com 2004-02-02
At the World Economic Forum in Switzerland last week, Microsoft, the software heavyweight, and Google, the scrappy Internet search company, eyed each other like wary prizefighters entering the ring.

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Do the search engines see banner links?
High Rankings Forum
"If a website uses one of your animated gif or jpeg banners to link to your site is it also necessary for them to add a text link in order for the search engines to see it?"

Nothing today.