Search Engine News

Jennifer Laycock

How the AFP/Google Lawsuit Could Destroy the Blogosphere

All internet eyes will be on the court case of AFP and Google. The outcome could spell doom for search engines and blogs as we know them and end news syndication online....

Jennifer Laycock

How AFP killed an Online News Site by Suing Google

A customer of AFP's syndication service offers a guest commentary on how the AFP/Google lawsuit has impacted his business....

Jennifer Laycock

Search Marketing Techniques, Deceptive Advertising Laws & Other Laws

Techniques that may have required little thought or drawn little attention in the past, when the search marketing industry was smaller and less formalised, are not appropriate for a larger, more formal industry....

Jennifer Laycock

Zen and the Art of PPC – A Five Step Holistic Approach

By following these five simple steps, you can achieve a well balanced PPC campaign that will hum along for you in no time. The key is to balance all five principles equally, hence the Zen of PPC....

Jennifer Laycock

Keyword Research – The Core of Search Engine Marketing

Research suggests that users are more likely to find what they are looking for when conducting searches using key phrases of two to three words in length....

Jennifer Laycock

Link Building in Light of VIsion-based Page Segmentation

VIsion-based Page Segmentation is changing the way search engines parse link popularity and relevance. SEO consultant Andy Hagans explains how to incorporate block-level link analysis into a successful link building strategy....