Search Engine News

Jennifer Laycock

Optimize for “Returning Customer” Keywords

You can use your keyword marketing campaign to retain customers too. Chances are they will return to you using search engines....

Jennifer Laycock

LSI and Link Popularity

With many Web sites no longer ranking for even their official company name, it is important to understand how sites get penalized for having unnatural backlink anchor text. SEO consultant Andy Hagans explains how to make link popularity and LSI...

Jennifer Laycock

Closed-Loop Internet Marketing

So many Internet Marketing campaigns are often one-directional activities. This is not by design, but it seems to be the result in far too many cases....