Search Engine News

Jennifer Laycock

PPCall: Not Yet Sweet Nectar for Marketers

Not to keep dumping on PPCall, but I came up with some more issues recently that made me ask, "will PPCall be sweet nectar for marketers?"...

Jennifer Laycock

Is Paranoia Driving Yahoo!’s Product Strategy?

Throughout the past year year, whether it be desktop search, blogging services, personal search histories or picture sharing, Yahoo! has been matching Google pretty well announcement for announcement....

Jennifer Laycock

Help Keywords Expand Your Customer Relationships

We advise many of our clients to create situations where a sense of community can form, channels such as forums, q&a articles, and blogs that allow and encourage reader comments....

Jennifer Laycock

How Your Keyword Market Segment Can Enhance Customer Relationships

Customers are out there searching and you can strengthen your relationship with them by optimizing for their search. Communicate clearly what you offer, and they will find you again and again....

Jennifer Laycock

Who Needs Google's New Ad Offerings?

Google now has more than just paid search; the one trick pony steps outside of their core proficiency and adds interactive advertising... and gives their advertisers more control....

Robert Clough

Top 500 Search Engine Keywords Of The Week - 2005-05-03

This week's list of the top 500 most frequently searched keywords....