Search Engine News

Jennifer Laycock

Cost-Per-Click (CPC) - What’s Your focus?

CPC is the amount that you pay search engines and other internet publishers for one click on your ad that brings one visitor to your website. Learn how cost per click relates to a healthy and profitable PPC campaign....

Jennifer Laycock

Is Your Webmaster Making Your Company’s Marketing Decisions?

Partnering with your web master and an experienced search engine marketing team is more likely to help you realize positive ROI....

Jennifer Laycock

How To Weather Google Algorithm Changes

What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or banned altogether?...

Jennifer Laycock

Analyzing User Intent for SEM Campaigns

The buzz phrase of the moment seems to be ‘User Intent’ – the quite simple idea of actually finding out what a searcher wants when they type in a search phrase and giving it to them....

Jennifer Laycock

Using Query-to-Conversion Data to Optimize Your Search Marketing Campaign

As search engine rankings increase, conversion data helps you develop a mature site design that better serves your customer. Over time we develop a better understanding of the nature of a searcher’s query....

Jennifer Laycock

How New is Local Search Marketing, and is it Here to Stay?

Ever since Google debuted their local targeting pay-per-click advertising program in October 2003, Internet marketers have been contemplating if "local search" is an overdue reality or a fad that will blow away. The concept is simple enough....