Search Engine News

Jennifer Laycock

Optimizing for Google AdWords' New Quality Score System

In the coming weeks, Google will release a new method for deciding when your ads show up. Because there are more exposed aspects of the algorithm, you have more control over where your ads appear in the ranking....

Jennifer Laycock

How to Drive Your SEO Insane in Six Easy Steps

So you've hired a search engine optimizer (SEO) to help your site's rankings in the search engine results. If you're in a sadistic mood, here are a few things you can do to drive your SEO professional over the edge....

Jennifer Laycock

Pay Per Click Bid Management Strategies

Before embarking on a PPC advertising campaign, determine the maximum CPC you're willing to pay for a given keyword phrase....

Jennifer Laycock

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

The true power of AdWords is that it tells us with absolute certainty which keywords are the most valuable for a given site....

Jennifer Laycock

Google AdWords Tip: Use Negative Keywords

When running a Google AdWords campaign, it is crucial to include negative keywords. This is particularly true if any of the keyword phrases in the ad campaign are broad- or phrase-matched....