I've noticed an alarming trend of what I call "copyright déjà vu". I keep reading the same text on different sites over and over....to the point where I quit reading the content because I know what's coming....
If we haven't done it ourselves, we know someone that's done it. That's right, typing in your own name, or the name of a date, a new friend, or a potential employer into a search engine to see what pops...
Is it not enough to dominate search? Is Google also looking to get in on the action of how people communicate with each other? Possibly, if you believe the rumors running around the Web. The Los Angeles Times has an...
The white hat, black hat debate continues to rage on in forums around the Web, seemlingly with no end in sight. Is there a way to put this argument to rest, or is the industry forever doomed to be polarized...
On September 13th, MIVA will be launching their new MIVA Pay-Per-Call ad service in the UK market. Advertisers can begin signing up and readying their accounts now, but will have to wait for the launch date to start running their...
You could call it peer pressure, you could call it a desire to stay one step ahead of the competition, whatever you call it, the Google AdSense team has decided to start their own blog to share some insights into...
Depending on the types of keyword phrases that you bid on, the new changes to the AdWords system may be making you jump for you, or they may be making you dig deeper into your wallet. Either way, things aren't...
It can be frustrating sometimes to talk to companies that are considering hiring a search engine marketer. That said, it can also be frustrating talking to other search engine marketers about the way I like to do business. From the...
With the recent beta launch of Yahoo!'s contextual advertising program for small publishers, there's been a lot of buzz lately over which will end up being the better system: YPN or AdSense?...
Yep, that's right. People are STILL talking about size and whether or not it matters. While you may have thought that that was an issue settled ages ago, apparently Yahoo!'s claim last week struck some nerves and managed to set...
I know, I know, we just wrapped up the granddaddy of search engine marketing conferences in San Jose last week. There's no doubt that Search Engine Strategies is one of the best conferences going on in the world today. That...
Industry watchers continue to keep an eye this week on the court case involving Google AdWords and an accusation from Geico that Google's practices diluted the Geico trademark. While the final outcome of the court case remains the be seen,...
A one size fits all is not possible in web metrics. Knowing what you want to achieve, who your visitors are likely to be, and what their objectives are, will lead you in the right direction....
I was surprised to hear this past week how many of my friends' kids are already headed back to school. From the sounds of things, school years will be starting across the country over the next few weeks and AOL...
It's no surprise that as search engine marketing turns until a multi-billion dollar industry that there will be some back-lash. While many small businesses are launching their profits into the stratosphere on the backs of internet marketing, others have crashed...
I've had a few articles recently that talk about Become.com, the shopping research turned actual shopping search engine. It's a nice site, good data and some nifty features. In the past I've pointed out the benefits to searchers, but this...
Search Engine Guide contributing author Scottie Claiborne has an article today that offers up a suggestion to site owners that need to change domains, but that want to try and avoid the aging delay that could come with using a...
Slashdot made mention this week of an article that appeared a few days ago in Business 2.0 that speculated on whether Google might be intending to provide free Wi-Fi access across the United States. While you might be tempted to...
The folks over at CNet news must have noticed that white hats and blacks hats got traded in for flashy pink and purple hats at the "Pimp My Site" clinic at last week's Search Engine Strategies conference....
Yahoo! announced last week that it had radically expanded the site of its index to include over 20 billion documents and images. For those keeping track, that's nearly twice as many documents as Google claims to have indexed....
I managed to hit the last bit of Q&A from the new Chasing the Algorithm session this afternoon. The session featured insight on the industry from Danny Sullivan, Greg Boser, Jill Whalen, Mikkel de Mib Svendsen, Shari Thurow, David Naylor...
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2012 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)