One of the search marketing myths that just won't seem to die is that idea that going out and getting a bazillion reciprocal links with every Tom, Dick and Larry that has a web site is going to propel your...
Separate studies from the teams at DoubleClick and SEMphonic show that the cost of pay-per-click advertising campaigns is once again on the rise for the holiday season. Click prices are up significantly over the past few months with popular gift...
In an industry obsessed with search engine optimization and marketing, it seems like a crazy idea. Purposely block all spiders from visiting your site and allow your listings to drop out of engines like Google, Yahoo! and MSN. But that's...
I always thought that the purpose of digital video recording services like TiVo was to let users skip through ads...but apparently TiVo thinks otherwise. Danny Sullivan has some insight today on plans for TiVo to offer searchable commercial advertising as...
Eagle eyed searchers may have begun to notice small phone icons popping up next to search results on Google. That's because Google is now testing click-to-call offerings that will allow advertisers to bid on how much they are willing to...
Last week while many of us were focusing on how much gravy to pour over our turkey, Google was delivering bidding controls that AdWords advertisers have been clamoring for for quite some time. After several years of being forced into...
With MSN's adCenter system up and running for many U.S. advertisers, there's been a lot of speculation over whether or not Microsoft will finally be able to give Google a true run for their money in the world of search....
With a growing move toward local search by consumers looking to purchase products or services in their areas, businesses that are trying to sell their wares in a local market need to make sure that they are not only embracing,...
AOL Search put out a list this week of the top Thanksgiving related recipes being searched for this past week. Since I'm always pestering Robert with descriptions of temptingly tasty food, I thought it might be fun to see what...
comScore estimates online holiday sales for non-travel purchases to rack up more than $19 billion in sales during the last two months of the year. That figure would mean a 24% growth over this time last year. Not bad at...
After plenty of time for online speculation and buzz to build in the blog world, Google unveiled its new database project as a beta. Google Base went live late last night and will allow users to upload pretty much any...
Knowing where your visitors are coming from and what they are doing once they get to your site is one of the keys to successful online marketing. The problem is that good analytics don't come cheap. Or rather, they didn't...
I realized today that my life as a search marketing consultant had pounded tracking and metrics so far into my skull that I couldn't live without them. As I've mentioned in previous posts, we're in the process of selling our...
Ask Jeeves announced this past week that they were going to be offering broad matching services for pay per click advertising customers. There's a negative keyword option to go with it as well....
Earlier this week, I blogged about the trouble that many small business owners have when it comes to figuring out which search marketing companies to hire. It's hard to know who is experienced and who isn't and unless you know...
A few weeks ago I headed off with the stroller and a friend to go for a nice walk on ones of the rails to trails near my home. We didn't really have a goal in mind, just to walk...
Whether you call them mash-ups or hacks, third-party edits to the mapping systems offered by Google and Yahoo! are springing up all over the place these days. From tools that help you find the nearest delivery joint to programs that...
According to competitive intelligence service Hitwise, the holiday shopping season started revving up in September this year as searchers started the buying process with increased interest in phrases like "christmas gift ideas," "christmas gifts" and "christmas decorations."...
Over the past six months or so, I've had discussions with several Search Engine Guide readers and professional search marketers about the trouble that companies have finding a search marketing vendor that they can trust. It seems like everyone, especially...
Google has started offering a stripped-down version of their local services for mobile users that puts a focus on driving directions and mapping services. Mobile users will be able to search for addresses or businesses and recent results will be...
Yahoo! and Compete, Inc. released a new study last week that aimed to track Internet search and transaction activity as it relates to the sales of retail apparel online. While the study was specific to apparel purchases, there are some...
It's no secret that there's no love lost between Microsoft founder Bill Gates and the team over at the Googleplex. Gates' feelings about the search giant were made abundantly clear last week during an interview with Computing's Brian Glick....
Forrester Research analyst Charlene Li has some good insight into Microsoft's new Windows Live and Office Live strategy and how the new ad-supported model will work. The service may face some issues from privacy advocates if it plans to match...
Yahoo! announced a new beta version of their mapping software today that's aimed to making it easier for users to find their way around a local area and to locate businesses nearby. Yahoo! Maps Beta also works with the Yahoo!...
Google's controversial project aimed at scanning and indexing the content of millions of books went live today with a long list of books that are old enough to not be covered by copyright laws. The move is likely reflective of...
In a move sure to be seen as a direct response to Google's new partnership with Sun's OpenOffice, Microsoft announced this morning that they would be offering up online versions of some Windows software and of their popular MS Office...
The Direct Marketing Association has put together some useful data that explores how people shop for and buy their holiday gifts. While none of it reveals stunning information, it may help you solidify your marketing strategy for things like e-mail...
CNET has speculation on Google's continued quest for world domination of all things ad related. The talk comes on the heels of almost carbon copy articles that appeared over the weekend in The New York Times and the Wall Street...
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