Search Engine News

Jennifer Laycock

Words of Warning About Reciprocal Linking

One of the search marketing myths that just won't seem to die is that idea that going out and getting a bazillion reciprocal links with every Tom, Dick and Larry that has a web site is going to propel your...

Jennifer Laycock

Keyword Prices on the Rise for Holiday Shopping

Separate studies from the teams at DoubleClick and SEMphonic show that the cost of pay-per-click advertising campaigns is once again on the rise for the holiday season. Click prices are up significantly over the past few months with popular gift...