Search Engine News

Jennifer Laycock

TODAY ONLY: Big Savings on Clicktracks for Search Engine Guide Readers

We've been having some discussion in the Small Business Ideas forums about Clicktracks, the analytics software that we're using in the Real Small Business, Real Big Ideas article series. To that end, the good folks over at Clicktracks have decided...

Jennifer Laycock

Is Google Paying Newspapers for the Right to Link to Them?

It's not often that I have cause for two blog posts about newspapers and search, but here we go... I just stumbled across a fairly surprising story from Mercury News that strongly implies that Google is paying some news sources...

Jennifer Laycock

Does This Mean Newspapers Finally Understand the Web?

Repeat after me..."outbound links are not my enemy." Now say it again...one hundred million times! I don't know who pulled that on Caroline Little, the chief of Washingtonpost.Newsweek Interactive, but apparently it's sunk in and Little has decided to join...

Jennifer Laycock

The Big Boys Look to Consumer Generated Media

I've written quite a bit about the amazing increases in consumer generated media over the past year or two...especially in terms of blogs, podcasts and the self-publishing video outlets like YouTube. While corporate American and big name advertising firms seemed...