by Nick Usborne - Over the last few months I have written quite a bit about writing landing pages and offer pages. But I haven't said much about the challenges writers face when writing a home page. Home pages can...
There's been a lot of talk about click fraud again in the last week or two, including some major articles in some mainstream media sources. While most of it rehashed many of the same old issues that we've been hearing...
Danny Sullivan has an excellent blog post today that talks about the latest problems to plague AOL after they released member search records to the public last month. The class action suit has been filed on behalf of the 658,000...
As if the simple "cool factor" wasn't enough to make most people want to get in early on any type of Google beta test, the company has now decided that they're willing to pay people for taking the time to...
Andy Beal points to a WOMMA study that looks at the most common forms of marketing practices used by companies in an Inc. 500 survey. The study shows that 82% of businesses rely on word of mouth marketing to help...
Still Confused by RSS? Honest, it's Really Simple!Though RSS is taking off as one of the biggest things to hit web publishing since the blog itself, many small business owners are still a bit confused as to what RSS actually...
Every now and then I get a fairly interesting email question from a reader. One came in last week asking about the proper way to launch a new product or service among the blog community and when I answered it,...
Yeah, yeah, so it's supposed to be a nut shell, but that one just doesn't fit. So, I'd suggest that you head over to the SEO Egghead blog where you can read an excellent recap of 21 search marketing tips...
Matt Bailey points to the announcement that Google will be pairing with Intuit in order to offer quick and easy access to tools like Google AdWords and Google Maps business listings. The deal will also offer speedy access to upload...
If you're a small business that focuses your offerings and services on a particular area, there's a good chance that you've done at least a little bit of playing around with the local search options offered by Google AdWords. If...
It's always exciting to see search engine marketing professionals banding together to form organizations designed at advancing the industry. These days there are both national level organizations like SEMPO and SMA-NA and regional groups like DFWSEM in Dallas, Texas. That's...
While articles, blog posts and discussion forums are a great way to learn new information about search and online marketing, there's also great value to be had in hands-on-training and online seminars. That's why it's always nice to see a...
One of my ongoing mantras when it comes to online reputation management is that you've got to rely heavily on that good old-fashioned business idea about treating your customers right. The basic idea is to show them respect, meet their...
It's been five long (or short) years since that fateful morning in early September and chances are high that almost anyone reading this post has crystal clear memories of that day. As it turns out, the Internet has a crystal...
MarketingVox shares the results of a new study conducted by KnowledgeStorm and Universal McCann that focuses on the role of blog content in influencing purchasing decisions of IT professionals. While it should come as no surprise that IT professionals are...
by Kim Roach - People come online for information and those that offer the best content reap the greatest rewards. Unfortunately, this type of content is hard to come by. One of my favorite sources of content is public domain....
It's a well known idea in the world of search marketing that you should generally listen to what Matt Cutts has to say. So why I decided to ignore him when he suggested that readers avoid the Google Image Labeler...
If you are a small business owner serving a local market and you aren't already giving serious thoughts to your plans for local online marketing, you need to get cracking. New forecasts from research group Borrell Associates says that paid...
For quite a while now, observant Google users have noticed that the first search result in Google's organic listings have had some extra links attached to them. The links tend to lead to the most popular sub-pages of a site...
by Bill Stroll - In the world of non paid placement, organic or natural search marketing for websites is so much more than putting up a website and expecting the search engines to place your website in its rightful place;...
Main steam media is starting to catch on to the amazing power of a good online reputation. In fact, just this past week both the San Francisco Chronicle and the New York Times ran articles talking about the effect that...
Tomorrow I'll be posting the next article in the Real Small Business, Real Big Ideas series and in it, I'll be talking about how Carrie is using ClickTracks software to gather the web analytics data that will help her improve...
by Nick Guastella - It can be difficult to budget for PPC spending because pricing is based on keyword bids, which are constantly fluctuating. Normally, keyword prices increase over time, although a slight decrease in average keyword bid (3 percent)...
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
A different kind of small business marketing conference.
The directory of the best small business sites and tools.
Home of our network.
Copyright © 1998 - 2012 K. Clough, Inc. All Rights Reserved. Privacy
FreeFind Site Search Engine - FreeFind adds a "search this site" feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind's advanced site search engine and automatic site map technology can be added to your website for free.
(Unpaid placement - FreeFind is a Search Engine Guide partner.)