Yesterday we talked about creating optimized in-language content for our client's international search marketing campaign, as well as the in-language PPC campaigns and online press releases. But before we get to that, learn about some of the challenges you might...
Yesterday we pointed out the phenomenal growth U.S.-based businesses are experiencing within international markets. Today, let's talk about the nuances of developing an international search marketing campaign....
Do you ever wish there was an easy way to analyze other sites that outrank yours in the organic search engine results (so you can emulate their success)? The people at We Build Pages have granted your wish with their...
For many U.S.-based companies, international commerce is at an all-time high. And while many of these companies are operationally equipped to sell to other geographies, their online marketing strategies often are solely focused domestically. Yet, there is low-hanging fruit to...
If you've got an ecommerce site then you are probably aware of where your online sales come from and where people hear about your site. Like many online merchants use Pay Per Click (PPC) advertising as well as other online...
Jennifer Laycock, editor of Search Engine Guide, recently talked with Michael McDerment, the President and CEO of FreshBooks about how search engines can help attract visitors to your web site. This podcast is call number 6 in a series of...
I recently sat down with Duane Forrester, the co-chair of SEMPO's In-House Committee. Mr. Forrester is the Manager of Search Marketing for SportsDirect, Inc., which operates Covers.com, a sports news and information website. He has been a search engine marketer...
Google, Yahoo!, and Microsoft have pooled their resources to provide webmasters a free way to notify the search engines about their web pages. The goal is to help the search engines to index sites more comprehensively and efficiently. By providing...
SEMPO, the Search Engine Marketing Professional Organization (www.sempo.org) is launching SEMPO Institute™, an online learning program that strives to create the “next generation of search marketers”. SEMPO will be celebrating this new online training program during the upcoming Search Engine Strategies conference (http://searchenginestrategies.com/sew/chicago06/), being held December 4t through December 7th, 2006, at the Hilton Chicago, in Chicago, Illinois.
Scott Horne, the self-proclaimed Web Professor, has created an interesting online tool that looks for typo domains. In his recent blog post called “Make Money with Typo Squatting”, he explains how someone could buy typo domains and earn money from...
My entire office headed off to Webmaster World's PubCon conference in Vegas last week. The conference was excellent and easily worth the six bills per person required for registration. Heck it was even worth the $60 per night rooms, the...
PubCon Session Notes: Affiliate Strategies and Content Strategies...
PubCon Session Notes: Press & Public Relations Campaigns...
Pubcon Session Notes: Tools of the Trade - Turnkey Solutions...
Notes from PubCon Session: Viral and Word of Mouth Marketing Management...
Eric Ward's link bait strategy service utilizes his experience to determine what role link baiting can to play in your online marketing strategy....
An interesting article was written by Josh Lovinson today at MediaPost. The article comments on the hundreds of articles about youTube, Google, copyright infringement, and ad revenue....
In 10 years time search will certainly look very different. While it has become a staple in the lives of millions, in the big scheme of things the internet is still very young and search even younger....
The high level of click fraud has undermined advertisers' confidence and some have even pulled their entire ad campaigns. For small to medium-sized businesses click fraud effectively erodes ROI, impacting the bottom line and future marketing initiatives....
In an eye-opening account of a trade show experiment, Avinash Kaushik asks analytics vendors 2 questions: Question # 1: Unique: What is the most unique thing about your company / solution compared to all other competitor solutions out there? Question...
David Sifry’s Updates released the State of the Blogosphere for the month of October. Obviously, blogging is still on the upswing. Technorati is tracking over 57 Million blogs (and growing)....
The Word of Mouth Marketing Association (WOMMA) released their ethical Blogging guidelines for public comment. Interestingly, they all have to do with transparency, honesty, and openness for both bloggers and advertisers....
Search seems to be top of mind for companies and entrepreneurs that develop sites and expect the world to come, much like the proverbial mousetrap. Unfortunately, the best designed and optimized website will not see the light of a monitor...
A tactical overview of what it takes to rock the web would not be complete without a pep talk from yours truly, would it?The Coles Notes Version: You shouldn't slap up a website and wait for the checks to come...
Without back links, your site is invisible to the search engines. Just remember to temper your link lust with the idea that, as with most things in life, quality trumps quantity. Pursue listings in popular directories as well as niche...
Reading text while surfing the web is a very different exercise than reading text in a book or a newspaper. Reading web pages can be likened to taking a casual drive down Sunset Strip in Vegas. Except the billboards don't...
We hear this over and over again from SEO experts. Content is king. Never has it been more important. Content not only give visitors a reason to come- and stay on your site and gives others a legitimate reason to...
One of the most important things you can do to keeping new clients happy and turning them into long term customers is educating them....
If you want your visitors to take you seriously, then you have to get serious about your image. The fact is, people DO judge a book by its cover (or a website by its appearance). In other words, if your...
One of the reasons the Internet is such a beautiful thing for business people and consumers alike is the paperless aspect. During the course of a lifetime, most people fill out enough long, tedious paper forms to wipe out a...
Even if you’ve done a superb selling job, your visitors will stop dead in their tracks if for some reason it crosses their mind that you might not trustworthy. Never assume that certain facts about your establishment are “just a...
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