It's the end of the year and the search engines are all busy releasing their "top searches of the year" lists. I ran a blog post that featured many of AOL's results just a week or so ago. Nicholas Carr...
When Google adjusted their AdWords Quality Score to look at landing pages as well as ad text, many advertisers found themselves dealing with increasing keyword prices and decreasing rankings. While I'm not always one to trust the people that want...
It's been a little over two years since Microsoft launched their own search engine to challenge Google and Yahoo. From the looks of things, that two years hasn't quite gone the way they had planned. The latest figures from Nielsen/NetRatings...
Every time I go to a Search Engine Strategies show I hear at least half a dozen audience questions about duplicate content. What is it, what happens if you have it, how do search engines discover it and so on......
There's a post on the AdSense blog this week that discusses the recent decision to ban the use of graphics next to the Google ads that appear on your page. Images next to ads has long been a controversial practice...
I've been attacked by a Meme. Matt McGee tagged me last week and I missed it. (oops) I'll play along...in a minute, but first I have to turn this into a link building lesson. You see, memes started off as...
Regular Search Engine Guide contributor Stoney deGeyter has an excellent article over at his E-Marketing Performance blog that asks the simple question "What's a Top Ranking Worth." The post plays off a concept that I've been touting over here at...
Earlier this week I posted about Andy Beal's attempt to break open the REAL numbers from Google in terms of undetected click fraud. Andy's post obviously sparked a great deal of conversation on the topic, including a piece by Gord...
It's that time of year again...when search engines release their data on the biggest search terms of the year so that we can all look back with fond, and not-so-fond memories of the biggest Internet trends of 2006. It will...
by Brian Cooper - Don't detract from your online public relations campaign by distributing expert articles or online press releases just because. If you don't have a solid topic, wait and write the article or press release when you do....
Search Engine Guide readers might remember my experimental week earlier this year when I gave up Google and vowed to use nothing but Ask.com for a full week's worth of searching. One of the things I walked away from that...
Had an email from the Yahoo! team this week making note of some changes that they'd made to the interface of their campaign management tool. They've removed the "Top 5 Max Bids," "Position" and "Your Cost" columns. While Yahoo! had...
Andy Beal has a post over at Marketing_Pilgrim that's sure to shake up the paid search industry. In the post, Beal writes about a conversation that he had last week with Shuman Ghosemajumder, Google's business product manager of trust and...
Over the years I've spent a lot of time harping on all the basics of good communication that seem to be tossed out the window in the fast paced world of online marketing. Things like taking the time to consider...
I run across a lot of paranoia in the SEO business. Most of the time it comes from clients that want to keep their marketing efforts a closely guarded secret. To me, this is especially funny in the SEO industry....
Now here's an example of social media breaking away from driving links and into the world of having a little bit of fun. The site Drop Spots allows users to log the location of "gifts" that they have hidden in...
I've written warning posts before about the ever increasing flood of large companies finally understanding the value of search marketing. What that means to small business owners is that even those lucky few that are still doing business in areas...
After almost ten weeks, I'm finally back from maternity leave. It was a fantastic couple of months and my new little guy is growing like a weed. As you can imagine...leave didn't really mean "not working" for me, it simply...
During the past three days, we've covered the opportunity, campaign development and market-specific challenges of attempting to reach non-U.S. customers through search. Today, we're going to share specific results of our program....
We wrote about some of our favorite tools provided by We Build Pages on Wednesday. Coincidentally, they released several new (and just as cool) tools later that same day....
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