I've written my fair share of articles and posts lately blasting away against social media. That's why I thought it was a good idea to throw one out there that actually SUPPORTS the idea of social media. After all, as...
Maybe you've noticed that search terms that are related to local businesses are now triggering a new, expanded OneBox result at Google. If so, then you won't be surprised to hear that Google has announced a closer integration of Google...
A question that I often get when I teach about blogging is how to drive traffic to a brand new blog. Obviously search engines can come into play here, as can sending links to other bloggers asking them to consider...
For years and years now, I've used the "miserable failure" example as a way to show the extreme power of link text in my small business linking seminars. It looks like my explanation of "Googlebombing" may be on it's way...
Link baiting and viral marketing often get intertwined. After all, both tend to produce lots of talk and links on the Internet. There's even a lot of overlap...link bait can go viral and a viral idea can serve as link...
As much as we can say links or the title tag or whatever is the single most important thing in search engine marketing, the fact remains that none of those things matter unless you are targeting the right keywords. The...
by Derek Fulford - One of the most common website analysis questions asked by search engine neophytes is, "Is my site optimized?", followed by, "How can I tell?" and, ultimately, "How can I tell if my competitor's site is optimized?"....
I like to think that the search marketing industry has progressed far enough that there aren't very many SEO shops out there still trying to hawk their "undetectable" spam ware as a marketing strategy. That said, every now and then...
Patricia Hurst has an excellent piece over at Search Engine Watch today that discusses the need to craft your paid search advertisements to "pre-qualify" your clicks. With the average cost PPC cost running about $2.77 for B2B and $1.36 for...
Sometimes it's good to know that you aren't the only dissenter in the crowd. While I've mentioned that Kim Krause Berg and Alice Seba aren't as enamored with social media marketing as some of the other names in the search...
by Danielle Sahiner - Searching is one of the top activities for Internet users. It drives profits for the search engines as well as the marketers listed on the search results pages. A site search box on your company web...
Barry over at Search Engine Land reports that Google is now tracking sponsored search clicks as part of the Google Search History....
Sometimes when everyone in the room spends their lives focusing on the same topic you do, its hard to have perspective. That's why I try to keep my feed reader packed with great blogs that talk Internet Marketing but that...
I've written time and time (and time?) again about how over-zealous marketers are failing to grasp that what's good for the goose isn't always good for the gander. In other words, just because Digg (or de.licio.us or Reddit or whatever)...
Eric Ward has a good piece over at Search Engine Land that looks at the concept of "algorithmic trust" when it comes to links influencing search engine rankings. That's nothing new, you may say. True...we've long talked about how important...
Kevin Newcomb over at SEW wrote a post late last week that outlined how often searchers use keyword phrases of different lengths. I hadn't seen the latest data in awhile and wasn't surprised to find that two and three word...
Linkbaiting, creating good content...whatever you want to call it. The concept is here to stay and it's fast becoming an essential tool in any online marketers offerings. With that in mind, Nick Wilson has put together a pretty in-depth "Guide...
Hoping to capitalize on the millions of publishers that are looking for ways to monetize the content on their web sites, MIVA has joined the ranks of Google and Yahoo! as a company that offers syndicated contextual advertisements. MIVA is...
Some of you are. How do I know? Cause I'm a mom and we know everything. If you don't want to take my word for it, how about the Email Experience Council? They conducted a study of over 1000 B2B...
Excited about the potential of RSS feeds when it comes to marketing your site? That's great, but did you ever do anything more than simply adding an RSS feed? Didn't think so. (Don't feel bad, most people don't.) That's why...
Not so much a search or even online marketing related post, but there's a post over at LiveDev that makes an essential point. What's the point that it's making? Be original....
Most search marketers have become quite familiar with the concept of the "golden triangle" over the past couple of years. They recognize it as that magical area in the search results that users tend to concentrate their focus. It's long...
It looks like MSN is aiming to join the ranks of Google in the "we'll give you free analytics in exchange for access to your data" team. Rumors started buzzing last week about a possible MSN analytics tool. The news...
Sounds like I'm about to post the story of an intervention with a friend, doesn't it? What I'm actually writing about is YouTube and the speculation over how things will iron out in regards to copyright issues over the next...
Richard Ball over at the Apogee Weblog has an interesting post this week that looks into the relationship that Google AdWords has with partner sites. In it, he claims that Google is colluding with spammers by feeding junk traffic from...
It's no secret that as consumer generated media continues to grow and search engines continue to index it, that your average joe consumer is going to have the chance to make a massive impact on big brands. Truth be told,...
John Andrews offered up an interesting suggestion over at johnon.com yesterday. What if you went to the trouble to type your customer's names into a search engine in order to learn a little more about them? What would you learn?...
Regular readers here at Search Engine Guide know that I often equate good link building with relationship building. Since a link basically serves as an online recommendation of services, site owners have to be willing to stake their own reputation...
What happens when a lawyer and a juggler mess around one weekend and create a viral sensation that results in a 15% spike in sales for a brand of mint? Apparently, they surpass the most recognized ad agencies in the...
by Scott Van Achte - If your site ranks very well in the search engines, or even has 1 or 2 key positions that you would not want to lose, it's an entirely different story. The following rules assume that...
The Boston Globe features an Associated Press article today that explores the general direction of online advertising and marketing in the next five years. That direction is apparently up...and then some. While the IAB says that online advertising is on...
The great thing about search engine optimization is that it can provide great long-term results and positive ROI for a relatively small investment. The bad thing about search engine optimization is that many companies simply have no idea how to...
Jennifer Slegg has put together an outstanding list of 25 tips for optimizing your blog for both readers and search engines. If you're already blogging as part of your business (or planning on starting) you simply must read through this...
Sometimes the best way to learn, is by example. That's why I love it when I spot something happening in the news that can be turned into an article idea, or when someone asks a great question at a seminar...
Last year I had the pleasure of being a guest on Anita Campbell's excellent "Small Business Trends" radio show. In a show titled "Search Marketing is Not Voodoo", we talked about search marketing from the perspective of the small business...
Loren Baker has screen shots and details on the new "quick editing" feature for Yahoo Local business listings. The idea behind the offering is to allow local businesses (and their customers) to quickly and easily edit the information that appears...
Just yesterday afternoon among conversation about private islands and pirate attacks, my friend Matt Bailey and I got into a conversation about the growing trend of fad marketing in the search world. Whether it's pay-per-blog programs, link baiting tactics or...
Andy Beal points to a great article in The Globe and Mail that explores the reality of watching your reputation be shaped online by bloggers. For the everyday folks that aren't used to being picked apart by bloggers, discovering yourself...
I find it ironic that the same people that place things on pedestals are often the ones that knock those same pedestals over. It seems like this might be happening with Digg right now, but there's also talk again about...
You take a few days (or, umm, weeks) vacation to spend the holidays with your family and you come back to chaos. Well, maybe it's not quite that bad, but it is a story that I'm sorry I didn't hear...
With the dawn of the new year, I've seen quite a few articles and blog posts touting the continued growth of online advertising. There's no doubt that 2007 will be another year or growth and opportunity as more and more...
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