Search Engine News

Jennifer Laycock

Tired of Your Yahoo Title and Description Showing up in Searches?

Web site owners that have listings in the Yahoo Directory (remember when Yahoo was a directory instead of a search engine?) have long lamented the fact that Yahoo liked to pull the directory listing data when displaying a site in...

Jennifer Laycock

Google and Yahoo Continue to Grow, MSN Struggles

The latest Nielsen/NetRatings data shows that both Google and Yahoo continue to grow their search audiences at a nice rate, while MSN, AOL and Ask continue to struggle. Of the more than 7 billion searches conducted online in February, Google...

Jennifer Laycock

The Reality of Corporate Blogging

It doesn't happen super often, but today I found myself nodding my head in agreement with one of Rand's posts over at SEOmoz. The post outlines several reasons why big (or big minded) corporations have a hard time succeeding at...

Jennifer Laycock

Yahoo's Panama Update Leads to High Ad Click Thru Rates

Data released by the comScore network this morning shows that Yahoo's new Panama ranking model for it's paid search advertisements is resulting in higher click thru rates. So long as increased conversions are going along with those increased rates, the...

Jennifer Laycock

Free Web Analytics Class at ClickTracks

I've mentioned Occam's Razor blogger Avinash Kaushik in past blog posts as someone that you should be reading if you'd like to learn more about maximizing the effectiveness of your web analytics. The folks over at ClickTracks recognize his smarts...

Jennifer Laycock

How Very Sweet...and Wrong?

I always look forward to taking a peek at how Google logo artist Dennis Hwang will represent the latest celebration. Imagine my surprise when I looked at the temptingly delicious chocolate covered strawberry in today's Valentine's Day logo and noticed...

Jennifer Laycock

Making Analytics Fun (No...really!)

I often present local search marketing seminars with my friend Matt Bailey of Site Logic Marketing. One of his best sessions is on web analytics and he's finally taken one of his best slides and turned it into a full...

Jennifer Laycock

ClickTracks Offers Pro for Small Businesses

Apparently, if you pester people long enough, they eventually give in. No, I'm not talking about the pork people, I'm talking about the team over at ClickTracks. While ClickTracks has always offered up great products at prices small businesses can...

Jennifer Laycock

The Problem with Digg

You'd think that having just experienced hitting the front page of Digg myself (for the pork story last week) that I might have a personal reason for claiming that there's a problem with Digg. Actually, Digg seemed to work fairly...

Jennifer Laycock

Are You Digging too Deep with Web Analytics?

Last summer while I was in San Jose for the Search Engine Strategies event I had the pleasure of taking some time to visit with Intuit's Avinash Kaushik. Avinash is one of those rare people that simply oozes genius, but...

Jennifer Laycock

Google Switches Users to Personalized Search

No, it's not the end of SEO, but I'm sure at least a few folks will begin shouting that message from the blogtops this week. What am I talking about? Google's decision to force personalized search results on anyone that...

Jennifer Laycock

Wordtracker Offers Free Keyword Suggestion Tool

Wordtracker, the popular subscription based keyword research tool used by many professional search marketers, has announced a new free keyword suggestion tool that offers search estimates on up to 100 keyword phrases at a time. While the tool lacks many...

Jennifer Laycock

Knowing How to Play in the Social Media Environment

While the issue of Pork and Breasts tries to work itself out, I thought it might be worth pointing to some coverage of a company that handled a potential Internet firestorm in an amazingly creative (and highly effective) manner. Chris...

Jennifer Laycock

When Internet Users Strike Back

Search Engine Guide readers seem to like it when I use real world examples to share information and insight about the world of online marketing. So today I'm going to do it, but I'm going to let you know that...