Search Engine News

Jennifer Laycock

The Politicos Enter the Online Marketing Realm

Last summer I wrote an article called "The Politicos Still Don't Get It" that talked about how many political consultants and campaign managers just did not grasp the full potential of marketing their candidates online. It looks like the 2008...

Jennifer Laycock

Is Viral for Everyone?

There's an interesting article over at MediaPost today in which Laurie Peterson writes about the advertising industry's perspective about online viral marketing. Peterson explores whether or not agencies believe that every site is capable of marketing virally or whether viral...

Jennifer Laycock

AdWords Site Targeting with CPC

Brad Geddes reports that Google is going to start allowing some AdWords advertisers to bid on site targeting campaigns on a cost per click basis. Previously, Google required companies to bid for site targeted campaigns on a CPM (cost per...